Enterprise Content Strategy

Nieuwprijs € 30,95
Onze prijs€ 9,99
Uitgeverij: Xml Press
Uitvoering: Paperback
Taal: Engels
Staat van het boek: Ramsj
Aantal Pagina's: 160
Afmetingen: 140x210x20
Verschijningsdatum: Januari 2015
EAN: 9781937434441
Let op: Laatste exemplaar

Samenvatting

Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy. Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.